aaliyah jay
visual identity & website design
Aaliyah Jay approached me wanting to create a website/personal blog for her brand.
With a combined social media following of over 5 million, she wanted to create a personal space to share her views and stories on topics such as love, beauty and life lessons.
It was important to her to create a site that allowed her supporters to feel
connected to her and as though they were taking a peak into her life.
Aaliyah Jay approached me wanting to create a website/personal blog for her brand.
She wanted to create a personal space to share her views and stories on topics such as love, beauty and life lessons.
It was important to her to create a site
that allowed her supporters to feel
connected to her and as though they were
taking a peak into her life.
Building on her personal brand.
Aaliyah Jay is widely known for her reputation of being 'the it girl' I leaned into this when
creating her brand identity. Being the It girl means being confident and bold; we created a bright and feminine colour palette and used fun typography.
The concept behind her website was to make it feel as personal as possible.
By including personal messages from aaliyah, imagery & references to her hometown of new york
and fun features such as 'fun facts about me' the site is dynamic and an extension of her brand.
Building on her personal brand.
Aaliyah Jay is widely known for her reputation of being 'the it girl' I leaned into this when
creating her brand identity. Being the It girl means being confident and bold; we created a bright and feminine colour palette and used stand out typography.
the solution
visual identity - website design
The concept behind her website was to make it feel as personal as possible.
By including personal messages from aaliyah, imagery & references to her hometown of new york
and fun features such as 'fun facts about me' the site is dynamic and an extension of her brand.
