mix & vibe
brand strategy, visual identity & social media
Mix & Vibe is a Manchester,UK based community
platform & networking event.
Sabrina, founder of Mix & Vibe contacted me wanting to bring her new business and platform to life. Mix & Vibe is a community platform aiming to spark conversation and find solutions to loneliness in young adults.
Their aim is to create events designed to help young professionals meet new people, make new friends and
find their tribe.
Mix & Vibe is a Manchester,UK based community platform & networking event.
Sabrina, founder of Mix & Vibe contacted me wanting to bring her new business and platform to life. Mix & Vibe is a community platform aiming to spark conversation and find solutions to loneliness in young adults.
Their aim is to create events designed to help young professionals
meet new people, make new friends and find their tribe.
Target Audience Focused Design.
The process began by focusing on the platform's
target audience and brand mission.
Then creating a strategy that would represent both factors.
We opted for a bold but gender neutral colour palette
with three striking shades,
yellow (joy), purple (hope) and red (passion & relationships).
Typography was fun and modern; representing
movement and connection.
Target Audience Focused Design.
The process began by focusing on the platform's target audience and brand mission.
Then creating a strategy that would represent both factors.
We opted for a bold but gender neutral colour palette with three striking shades,
yellow (joy), purple (hope) and red (passion & relationships).
Typography was fun and modern; representing movement and connection.
The social media suite was designed with community building at the centre,
creating a number of conversation starting and informative posts.
the solution
brand strategy - visual identity - brand pattern - card design - social media suite
The social media suite was designed with community building at the centre, creating a number of conversation starting and informative posts.
