naani udo studio
visual identity & social media
Naani Udo Studio is a hair studio based in Scotland.
Sharon, the founder, wanted to rebrand her business to attract her ideal clientele and set her business apart within the industry. Her business plans also include
branching out into the ecommerce space through selling wigs and hair extensions so it was important to her to create a strong visual identity.
She wanted to have a modern, trendy yet upmarket feel to her branding that would attract millenial women who were willing to invest in their hair.
Naani Udo Studio is a hair studio based in Scotland.
Sharon, the founder, wanted to rebrand her business to attract her ideal clientele and set her business apart within the industry. Her business plans also include
branching out into the ecommerce space through selling wigs and hair extensions so it was important to her to create a strong visual identity.
She wanted to have a modern, trendy yet upmarket feel to her branding that would attract millenial women who were willing to invest in their hair. Sharon was keen to create a hair business that looked different to others online.
Being confident enough to go against the grain.
We created a bespoke and unique colour palette that is a far cry away from the usual hair and beauty branding norms. Choosing a green based colour palette meant that the brand
automatically stands out within the industry.
Being confident enough to go against the grain.
We created a bespoke and unique colour palette that is a far cry away from the
usual hair and beauty branding norms. Choosing a green based colour palette
meant that the brand automatically stands out within the industry.
I experimented with unique typography to create bespoke lettering and logo designs.
The decision was made to use varying brand assets and logos instead of illustrations
in order to appeal to the brands target audience.
the solution
visual identity - social media - business collateral
I experimented with unique typography to create bespoke lettering and logo designs.
The decision was made to use varying brand assets and logos instead of illustrations
in order to appeal to the brands target audience.
