seduire body
brand strategy, visual identity,social media & packaging design
Seduire Body is a UK based skin and bodycare brand.
Founder Rashida approached me wanting to create a brand centred around experience. Seduire Body is for women who are bold, confident and love to indulge themselves.
The brand celebrates our 'imperfections' and promotes body and self confidence.
Seduire Body is a UK based skin and bodycare brand.
Founder Rashida approached me wanting to create a brand centred around experience. Seduire Body is for women who are bold, confident and love to indulge themselves.
The brand celebrates our 'imperfections' and promotes body and self confidence.
Strategy-based design.
I dug deep into the heart of the business to understand exactly who Seduire Body is as a brand. We crafted the brand's values, message, position, voice and personality and explored the types of females that would make up their core audience.
This was the perfect foundation for the visual identity.
I leaned into seduction, femininity and indulgence to create a visual identity that is mature yet playful.
Making everyday self-care feel like a treat.
Imagery focused on showcasing the beauty of the female form and celebrating the many different body shapes and types. I created custom illustrations focusing on line art to add personality and depth to the visual identity.
A social media suite was created based on the brand strategy that not only showcased the brand but also sparked conversation surrounding body positivity and self-love.
Strategy-based design.
I dug deep into the heart of the business to understand exactly who Seduire Body is as a brand. We crafted the brand's values, message, position, voice and personality and explored the types of females that would make up their core audience.
This was the perfect foundation for the visual identity.
I leaned into seduction, femininity and indulgence to create a visual identity that is mature yet playful.
Making everyday self-care feel like a treat.
Imagery focused on showcasing the beauty of the female form and celebrating the many different body shapes and types. I created custom illustrations focusing on line art to add personality and depth to the visual identity.
A social media suite was created based on the brand strategy that not only showcased the brand but also sparked conversation surrounding body positivity and self-love.
the solution
