vitame
brand strategy,visual identity, packaging design
& website design
Vitame is a gen z focused female supplements brand.
Vitame wanted to create an edgy, powerful and
youthful brand identity that would inspire
and encourage women to improve their internal health.
Turning their back on the stereotypical dainty and soft female,
vitame is created by boss women for bold women.
Vitame is a gen z focused female supplements brand.
Vitame wanted to create an edgy, powerful and youthful brand identity
that would inspire and encourage women to improve their internal health.
They also wanted an impactful website that would convert browsers to buyers.
Turning their back on the stereotypical dainty and soft female,
vitame is created by boss women for bold women.
Striking colours & stand out branding.
I created a visually striking brand identity that played on contrasting colours and fonts.
Leaning into rebellion and edginess as opposed to
playfullness to attract their ideal audience.
The brand names were also created by Shenika Designs; punchy and confident names
that emphasise the strength and power of women.
Striking colours & stand out branding.
I created a visually striking brand identity that played on contrasting colours and fonts.
Leaning into rebellion and edginess as opposed to playfullness to attract their ideal audience.
The product names were also created by Shenika Designs; punchy and confident names
that emphasise the strength and power of women.
The website design was strategically designed to differentiate itself from the standard ecommerce site.
Created to not only be eye catching but to encourage sales and checkouts.
By moving away from the typical health and wellness branding,
vitame positions itself as a standout brand within it's industry that has it's own lane.
the solution
brand strategy . - visual identity - website design - product packaging
The website design was strategically designed to differentiate itself from the standard ecommerce site.
Created to not only be eye catching but to encourage sales and checkouts.
By moving away from the typical health
and wellness branding,
vitame positions itself as a standout brand within it's industry that has it's own lane.
