vivs vases
visual identity & packaging design
The mission with Vivs Vases was to rebrand their business, giving it
a complete overhaul and new direction.
They wanted the brand to appeal to young millennials who were interested
in unusual and personality filled vases for their home/personal space.
The goal was to create a visual identity that was eye catching, expressive
yet still mature enough to appeal and speak to to their audience.
The mission with Vivs Vases was to rebrand
their business, giving it a complete overhaul
and new direction.
They wanted the brand to appeal to young
millennials who were interested
in unusual and personality filled vases for their home/personal space.
The goal was to create a visual identity that was eye catching, expressive yet still mature enough to appeal and speak to to their audience.
Injecting bold colours based on colour psychology,
Typography was chosen that reflected the femininity ,shape and beauty of flowers adding character to the brand and tying it back to the main product.
The use of marketing materials and imagery that reflected the feeling and emotions associated with their products was key in appealing to young millennials who are emotion & connection led consumers.
To add elements of playfulness the decision was made to create custom shapes & illustrations
representing pottery and flowers. The abstract shapes are a perfect balance; adding
illustration to the brand without it feeling cliche and overpowering.
Injecting bold colours based on colour psychology,
Typography was chosen that reflected the femininity ,shape and beauty of flowers adding character to the brand and tying it back to the main product.
The use of marketing materials and imagery that reflected the feeling and emotions associated with their products was key in appealing to young millennials who are emotion & connection led consumers.
the solution
